Marketing Automation Specialist

Sydney, Australia

We are seeking a data driven marketer who can drive automation processes across our digital platforms, ensuring the execution, analysis and ongoing optimization of supporter journeys. 

Drive engagement, revenue and growth for a leading international NGO

Full-time, permanent role based in Sydney

Salary packaging available

Application deadline 22 February 2021

About you

You will thrive as the Marketing Automation Specialist if you have:

  • A bachelor’s degree in digital marketing or related field.
  • Demonstrated experience across marketing technology platforms, primarily in executing cross channel campaigns (eg email and SMS), particularly Marketing Cloud.
  • Experience in automating emails using Journey Builder and triggered email as well as other tools and applications within the Marketing Cloud suite.
  • Proven technical aptitude to leverage Salesforce data to optimize automation and personalise via segmentation and analysis of Salesforce data.
  • Experience in tracking of data in Marketing Cloud and the development, customization and management of dashboards.

About your next role

You will be involved in:

  • Managing Caritas Australia’s digital automation platforms, leveraging real-time insights to maximise engagement and success of campaigns.
  • Analysing and interpreting supporter data and providing advice to support decision-making, work-flows and supporter up-sell and retention strategies.
  • Executing the end-to-end campaign process by building, testing and deploying campaigns.
  • Managing the Marketing Cloud platform and any issues that arise to ensure it is operating to best practice and its functionality is being utllised.
  • Tracking campaign activity and reporting on automation performance, providing insights and recommendations that improve efficiencies and the supporter experience.

About Caritas Australia

Caritas Australia is the Catholic agency for international humanitarian relief and development in Australia. Through relationships with the Church, partners and communities in Africa, Asia, the Pacific and Australia, Caritas Australia helps to end poverty, promote justice and uphold dignity.

Our programs promote the good of every person regardless of their religious, political or cultural beliefs. We envisage a world in which children, women and men most vulnerable to extreme poverty and injustice are agents of their own change and architects of their own development.

Curious to know more?

Are you our next Marketing Automation Specialist?

If you believe in partnership (not pity) and a hand-up (not a hand-out), then we’d love for you to apply.

Please send your application to by COB 22 February 2021 with a subject line indicating the role title and the channel where you saw the role advertised (e.g. Marketing Automation Specialist via Caritas Website).

Your application needs to include:

  1. A cover letter outlining why you want to work for Caritas, how your skills and experience meet the requirements of the role, and where relevant your residency/work status
  2. Your CV / resume

Our commitment to safeguarding

At Caritas Australia, we recognise the personal dignity and rights of all people, especially children and vulnerable adults towards whom we have a special responsibility. If you are offered this position, you will be required to undergo relevant background checks, including police checks and reference checks.

If the position requires a Working with Children Check, it is your responsibility to obtain one before starting work. You will also be required to sign our Code of Conduct which includes a section on Professional Behaviour Standards for the Protection of Children and Vulnerable Adults and to abide by our safeguarding policies.

Our commitment to diversity

At Caritas Australia, we support an inclusive and diverse workforce. In particular we encourage Aboriginal and Torres Strait Islander applicants for all advertised positions.

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