Digital Marketing Lead

Sydney, Australia

We are seeking a colleague who can lead Caritas Australia’s digital team and ensure high performance in delivering lead, acquisition, donation and retention targets.

Steer a multi-channel digital strategy for an established International NGO

Full-time, permanent role based in Sydney

Salary packaging available

About you

You will thrive as the Digital Marketing Lead if you have:

  • Extensive experience in building and implementing successful digital strategies that achieve financial targets.
  • Team management experience, practical and sustainable approach to team growth and building relationships with direct reports and across teams.
  • High level grasp of online technical skills and experience managing CMS and CRM platforms.
  • Strong understanding and knowledge of SEO.
  • Strong technical grasp to lead key projects and initiatives that require digital expertise in conjunction with IT.
  • Qualified, experienced Google Analytics user with a strong technical understanding of payment gateways, processes and services.
  • Experienced user of Adobe Creative Cloud, Marketing Cloud and Salesforce
  • Strong strategic planning and project management skills.
  • Prior experience working on ecommerce, digital projects, email marketing, digital production or similar activity.


About your next role

You will be involved in:

  • Developing and implementing a multi-channel digital strategy for Caritas Australia, as well as annual plan to deliver lead, acquisition, donation and retention targets
  • Driving strategic advertising campaigns across digital channels including social media, programmatic and paid search, that build brand equity, retains supporters, generates leads and drive conversion
  • Ensuring performance and quality control of Caritas Australia’s owned digital assets with constant analysis, testing and optimisation to drive acquisition and cultivation of donors via best practice supporter journeys
  • Actively engaging with new and emerging developments in digital technology to introduce initiatives which enhance and improve our digital footprint
  • Developing and managing Caritas Australia’s Digital budget and forecast ensuring sound management and tracking
  • Leading and motivating an engaged Digital Team, managing performance outcomes, fostering innovation, proactivity and continued improvement
  • Analysing and reporting on the performance of Caritas Australia’s digital platforms, providing insights, segments and goal tracking
  • Making a difference in the lives of vulnerable people



About Caritas Australia

Caritas Australia is the Catholic agency for international humanitarian relief and development in Australia. Through relationships with the Church, partners and communities in Africa, Asia, the Pacific and Australia, Caritas Australia helps to end poverty, promote justice and uphold dignity.


Our programs promote the good of every person regardless of their religious, political or cultural beliefs. We envisage a world in which children, women and men most vulnerable to extreme poverty and injustice are agents of their own change and architects of their own development.


Curious to know more?



Are you our next Digital Marketing Lead?

If you believe in partnership (not pity) and a hand-up (not a hand-out), then we’d love for you to apply.

Please send your application to by COB 22 March 2021 with a subject line indicating the role title and the channel where you saw the role advertised (e.g. Digital Marketing Lead via Ethical Jobs).


Your application needs to include:


  1. A cover letter outlining why you want to work for Caritas, how your skills and experience meet the requirements of the role, and where relevant your residency/work status
  2. Your CV / resume


Our commitment to safeguarding

At Caritas Australia, we recognise the personal dignity and rights of all people, especially children and vulnerable adults towards whom we have a special responsibility. If you are offered this position, you will be required to undergo relevant background checks, including police checks and reference checks. If the position requires a Working with Children Check or foreign police check, it is your responsibility to obtain one before starting work. You will also be required to sign our Code of Conduct which includes a section on Professional Behaviour Standards for the Protection of Children and Vulnerable Adults as well as to abide by our safeguarding policies.


Our commitment to diversity

At Caritas Australia, we support an inclusive and diverse workforce. In particular we encourage

Aboriginal and Torres Strait Islander applicants for all advertised positions.